Remember the UPS Logistics Ad Campaign?

On the way to a trade show years ago, my colleagues and I happened upon a UPS marketing Event on Michigan Avenue in Chicago. I took a video (above) of the presentation which was part of a national ad campaign you might recall.

It's funny that UPS tried to market themselves in this way (music, dancers, etc). They aired commercials based on this theme for a while. I haven't noticed what ad campaigns they are running lately. Maybe they didn't feel like this "Broadway Showtunes" approach served them very well and they're having a more low-key, business-to-business strategy these days.