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| Mattel's first Down Syndrome Barbie Doll |
Mattel's latest addition to its inclusive line of Barbie dolls:
‘Our goal is to enable all children to see themselves in Barbie,’ said Lisa McKnight of Mattel, who has introduced its first Barbie with Down syndrome in a bid to make its famous doll range more inclusive https://t.co/9afO40FUqr pic.twitter.com/HwAoQhhEAa
— Reuters (@Reuters) April 26, 2023
Update: MATTEL Continues to promote unsung heroes of inclusive diversity.
Primatologist @janegoodallinst is getting her own Barbie to honor her conservation legacy. And it's made from recycled plastic.
— Pattrn (@pattrn) April 5, 2023
She explains why she welcomes the recognition and why it was decades in the making.#Barbie pic.twitter.com/mHvq6Y7rgM
Finally the Barbie doll to rule them all https://t.co/WhYDCt8JmN
— Kate Beaton (@beatonna) January 10, 2022
With a gender-neutral doll, Mattel hopes to break taboos and appeal to a generation that wants activism in it brands https://t.co/VlRnzRY0Ph— Tigrikorn 🐯🦄✨🌈 (@odouglasj) September 26, 2019
Reminder: MATTEL broke ground, not too long ago, on keeping up with cultural trends with "Man-Bun Ken".
I'm guessing that Ken doll paid off enough in sales or at least in publicity to encourage them to continue to adapt their production line to the gender-neutral culture trend. Whatever the sales of the new toys, it might be enough to just create good will on consumers who feel fine buying the company's classic toys since they know its execs have a social conscience. Or will there be boycotts by conservatives? Time will tell.
2022 UPDATE (and behind the scenes look at what might have forced Mattel to focus on its diversity strategy):
"[Since] losing the license to Hasbro in 2014, Mattel ... turned its focus to refurbishing its Barbie brand by launching a range of gender-neutral dolls as well as dolls with different skin tones." Mattel reclaims rights for Disney Princesses from Hasbro https://t.co/bYaLd9VHr6
— O. Douglas Jennings (@odouglasj) January 26, 2022
Inclusive indeed!
To mark Queen Elizabeth’s Platinum Jubilee this year, Mattel launches a Barbie doll in her likeness, dressed in an ivory gown with a blue sash adorned with miniature medallions and ribbons https://t.co/tlMzolRThP pic.twitter.com/cQ8GJc0ZZL
— Reuters (@Reuters) April 21, 2022
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